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We often have this discussion with clients. ” Why should we have a blog? “. It’s a good question and most customers eyes glaze over when we mention their blog. I don’t have the time.. We don’t want to give away our company secrets..Our policy is not to use or allow Social Media… I don’t have anything to write about – these are all the commonly heard reasons for either not blogging or asking us to blog for them (we of course we are happy to do)

Here are our 7 good reasons to start Blogging.

1. It helps your SEO ( Google loves new content )

2. You can engage and understand your customers better.

3. You are seen as an expert in your field, a ” Thought Leader”

4. Great content gets people a reason to keep coming back to your site.

5. Blogs are a much more trusted source than companies press releases and official company PR.

6. It moves customers to a conversion point of trusting and believing enough to buy.

7. By writing you are learning.

Note: Most importantly it helps you improve your rank on search engines and assists in getting found when people enter those important key words in Google.

So if you are going to start a blog what functions and features should a blog include?

It is better to use a minimalist format ( keep it simple) and preferably a 2 column template design. Either host it on your on website or set one up via Wordpress.com and point it towards your website by filling in the information about you including your company website.

1. Menu to include

  • About us
  • Home back to your company website

2. Subscription to be via an RSS Feed and Email (and put these in top menu and right side)

3. Search feature for blogs on the site

4. Include the following at the top of each blog post so visitors can add your blog and posts to the following sites (quite often these links are built in if you use a predetermined blog site.

  • Digg (Over 20 million people visit this site every month)
  • Reddit (Alexa rank of 664 and a Google page rank of 8.. this means one of the top sites in the world with a large number of inbound links and over 6 million unique visitors a month)
  • Delicious (nearly 2 Million unique visitors per month)
  • Stumbleupon (over 5 million unique visitors a month)
  • Facebook ( over 250 Million subscribers)
  • Twitter (No 2 Social Media site and is monitored by search engines and becoming more important for SEO)

Note: Providing these functions allows people to post your company’s blog onto sites that have millions of visits every month ( I have included some of the numbers of monthly visitors to these sites each month), also register your Blog with Technorati ( The Blog “Bible” and registry and Search Site) they have over 5 million visitors a month and will help your SEO.

5. 2 text boxes in the right panel to include

  • A one sentence description of who your company is
  • Your clients

6. “Connect with us Box” on right panel that includes connecting via the following means

  • Facebook
  • Twitter
  • Subscribe to our Blog RSS

7. Multi User (allows multiple users to add posts to your company Blog)

8. Popular Posts Box

9. Browse by Tag Post Box

10 Browse by Category

As Google’s search alogorithms are in constant evolution with recency and new unique content becoming an important part of the mix, Blogging is something that your company should not ignore.

Now do you think you should be blogging for your company?

Reader Comments (1)

I think what you're writing here is fantastic! The statistics are just amazing and I will keep coming back here to learn more about all things webby.

By Wendy on Tuesday, January 3, 2012

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