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Social Media Pack

Includes a new and regularly updated profile on the most prevalent social media sites including Facebook, LinkedIn, Twitter and a regular Blog posting.

Social Networking for your Business

Why It is Important to Establish your Business Online?

 

We will help you with the actual setting up of your social networking for your Business, however here’s just an overview of why you MUST make Social Networking part of your everyday marketing plan. We’re sure you are already aware of the importance of Branding. Just to re reiterate, Branding is a way to reach various audiences and demographics that may be interested in what you have to offer – ie your services and products. Firstly, you must remember that they are people, not customers. Establishing your name on social networks will alert people to who you are and what you are about. Since the various social sites provide places such as information pages, mini biographies, your hours of operation and much more, there is no urgency then to turn your social networks into a constant feed of what it is you do. Imagine it is like being a market seller and setting out your stall. Initially, just make sure that you have filled out all the information areas that each social network provides and those keywords will help people find your business online.

However, more importantly, once you’ve done this in order for them to find you, you must exist and you must be proactive.

Why it is Important to Maintain your Social Networks?

Many businesses think that if they have the links out there then people will come. This is not only wrong but can hurt your business. Having Social links with your business name on them will have your name stretched across the internet and of course people will be able to find you. However, once they do if all they see are empty shells of what they thought would be a community, they will be disappointed and move on. People aren’t impressed with ghost accounts; they want interaction, knowledgeable information, and life breathing from your sites. They have their appetite whet and now they want information which is useful and relevant to them.

Don’t fall into the trap of pushing links that are related to your business 100% of the time. Some forwarding of information from other groups is good but don’t make it a constant stream. Many businesses lose the fact that social networking is to relate and communicate, not to advertise and pester. If you truly want your business to be valued you have to provide value to those who follow you.

A good way to begin is to create a welcome video, and you find articles online that pertain to your business perhaps local topics under discussion and not just your products, do write articles yourself, and create a dialogue by asking questions, at the end of everything you share is one of the best things you can do. This way people have a choice to engage and you might be surprised and encouraged by the results.

Opinions Matter

The people that you are interacting with are those that could potentially be your current or future customers. They can even possibly be an advocate for your business if they like what they see. You must remember to listen to what they have to say and take the time to respond. The only time you should ever delete a post by a fan is if something is posted to your social sites that have nothing to do with your business. Other than that, whether it is positive or negative feedback you must respond to that customer whether you believe that they are right or wrong. Choose your post response wisely and always with a solution in hand. As a fan of your business, they will want to be heard and the only way they can verify this is by you responding which validates you are in fact paying attention.

Think before you post - Let go of the ego, diminish the sell, stop thinking in numbers, and start talking with people, sharing with them and listening to what they are saying to you. Your pages should be fun and creative and certainly not always about the your products and services. Find a balance between social and professional interactions and customers will follow.

Be Genuine

Don’t fake it to make it. Share your personality, devote time and effort into the content that you share and find out what it is that your customers want. Businesses often lose sight of being authentic while utilising their social networks to push onto people what they think their fans want. Instead ask them. Don’t be afraid to take some risks or to follow through with some suggestions from your fans. Be fearless with ideas and prepare for their failure if that is the case, as the cliché goes “it is better to have tried and failed than never to have tried at all”. Your sincerity will be seen and your ability to try again will be appreciated. The only time you can fail is by not giving it a try at all.

It is vital to spend more time on the fans you have (especially the loyal ones) than spending time on luring new fans. If you have a special offer, allow the loyal fans to know first. You can even create a fan of the month to show them how special they are. New fans will find you, maintaining the ones who have stuck by you should always be a priority. Be genuine and honest with your fans and you will earn their respect and build credibility within a long lasting community for your business.

Commit, Don’t Quit

As you can see, a responsibility comes with setting up, maintaining, and monitoring your social networks. It is imperative that you make the choice to commit and to set a plan in motion that you are able to update your pages at a minimum of 1-3 hours a week. Devotion is important and taking the time will work in your favor, as long as you work it into your day. No matter what products you sell, people will look for it online prior to approaching you offline, so it is not only important to create social sites for your business but even more critical to remain as active as you can and to never quit. If you get busy and distracted by other things, remember to always go back and continue the relationship with your fans, even explain where you have been, or have another employee take the control of the sites if you are not available.

Adapt or get lost in the Shuffle

The change has happened. The way we communicate is no longer the same and this goes for businesses as well. You cannot stand by and not take part in the new medium of Social Media; it will impair your business. You need to adapt and perform accordingly to be an effective part of this communication shift. You must take time to, maintain your pages, and be genuine. If not, you will get lost within the shuffle.

Take Action

Social Media is an outstanding opportunity to connect and build relationships with future customers. By not taking action, you run the risk of being over shadowed by your competition, so don’t be idle, get out there and get social. Embrace the change that can now allow you to embark on a new form of relationship building.

 
 
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